MITSUBISHI ELECTRIC:
MAKE COMFORT PERSONAL

TV, Print Advertising, Digital Advertising and Campaign Style Guidelines

For 2015, the objective is qualified leads for MEC as the product offering is expanded to whole home solution. After six months, leads are up over 2,000%.

Our creative work uses Alex, a spokesman who explains MEC’s innovative technology versus traditional HVAC solutions. The end consumer benefit is simple: Personalized comfort.

Obviously, we’ve hit a hot spot in the consumer mindset.

Mitsubishi Electric Print Ad

PRODUCT LAUNCH: HEATING SYSTEM, H2i


Mitsubishi Electric Bundle Less This Winter

PRODUCT LAUNCH: WHOLE HOME SYSTEM

Mitsubishi Electric Comfort Diamond System
Mitsubishi Electric Consumer Rebate Card
Mitsubishi Electric Diamond Comfort Card

SPOKESPERSON GUIDELINES

Mitsubishi Electric Spokesperson