GEORGIA AQUARIUM:
SEA LION LAUNCH

THE CLIMATE:

People who had been to Georgia Aquarium thought they’d seen it all, but exciting new exhibits were being introduced, like SunTrust Pier 225, the new home for rescued California Sea Lions.

ASO BRAINSTORM:

Sea Lions are playful, lovable animals, and the moment people saw them, they became big fans.

OUR RALLY CRY:

Become a Fan

OUR GAME PLAN:

We created a fully-integrated campaign that first teased the message about Sea Lions coming, then proudly proclaimed they had arrived and were gathering fans, as evidenced by their distinctive Sea Lion whiskers.

This simple, strong visual showing the diversity of people who are Sea Lions fans sent a compelling message to come see the new exhibit at Georgia Aquarium.

TV
Digital
Out-of-Home
Social
Social Promotion
Merchandise
Experiential
Transit Takeover

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THE SCORE:

ATTENDANCE UP 18%
COST PER ACQUISITION DOWN 50%
PAID SEARCH ROI UP 1,500%
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Sea Lion Ad