ALAN CARROLLDirector of Digital and Social Strategy
Alan is a digital advertising mastermind, and knows how to get impressive results. He was a Performance Manager of Paid Search for PureCars, a leading digital ad platform for the auto industry. He managed auto dealers nationwide and optimized search marketing campaigns, and created paid search campaigns with critical measurable objectives. Alan monitored, reported and gave recommendations based on campaign KPIs, while managing and mentoring others. Before that, he worked with The Partnership as a Digital Media Analyst executing paid search and organic keyword/SEO strategies for IHG Army Hotels, Bank of America Plaza Atlanta and others. Alan is a UGA grad, a science fiction fan and an avid cook — his specialty dish is alien filet w/ portabella red wine reduction.