COST VS. COMFORT
In 1997, Mitsubishi Cooling & Heating had less than two-percent market share and $35-million in sales.
Build the business by first building the distributor-contractor network, then, execute engaging advertising that creates demand.
OUR RALLY CRY:
OUR GAME PLAN:
In most homes, a battle between cost and comfort is waged at the thermostat. Mitsubishi Electric offers an economical and efficient solution for room-by-room comfort.
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