SEA LION LAUNCH
People who had been to Georgia Aquarium thought they’d seen it all, but exciting new exhibits were being introduced, like SunTrust Pier 225, the new home for rescued California Sea Lions.
Sea Lions are playful, lovable animals, and the moment people saw them, they became big fans.
OUR RALLY CRY:
OUR GAME PLAN:
We created a fully-integrated campaign that first teased the message about Sea Lions coming, then proudly proclaimed they had arrived and were gathering fans, as evidenced by their distinctive Sea Lion whiskers.
This simple, strong visual showing the diversity of people who are Sea Lions fans sent a compelling message to come see the new exhibit at Georgia Aquarium.